NJDHTS Enforcement Mobilizations & Traffic Safety Marketing "PEAK" Media Kits

Traffic Safety Marketing "PEAK" Media Kits

Advertising remains the single best and most cost effective way to reach a large, targeted audience at just the right time with a controlled message.

The lessons learned from past highway safety campaigns are clear. Integrated campaigns that have combined strong targeted advertising with high visibility enforcement and some publicity about that enforcement have proven to be most effective in creating real measurable change in public behavior.

Please use the materials in this section to help you better pinpoint your audience, understand and manage the creative process, and maximize your dollars as you seek to impact your target audiences.

Vist http://www.trafficsafetymarketing.gov/ for the Traffic Safety Marketing “PEAK” Media Kits. 

Click on the title of each campaign below to be taken to the specific campaign webpage. 

Click It or Ticket

May 18-31, 2015

May 23-June 5, 2016

May 22-June 4, 2017

UDrive. UText. UPay. 

April 1-21, 2015

April 1-21, 2016

                                       April 1-21, 2017

Drive Sober or Get Pulled Over - Labor Day

August 21-September 7, 2015

August 19-September 5, 2016

August 18-September 3, 2017


Drive Sober or Get Pulled Over - Year End

December 11, 2015-January 1, 2016

December 9, 2016-January 1, 2017

December 8, 2017-January 1, 2018